Joining me this week is Paul Butterfield.
Paul's the VP of Global Revenue Enablement for Instructure. Those of you who are regular listeners of the show, remember when we had Brett Childs from the Revenue Enablement team at Instructure? Today, we have Brett's boss.
This was a really interesting episode for me because Paul is one of the OGs of the space and is one of the original gangsters of Sales Enablement. He understands and has seen the evolution of the function.
One of the coolest things I think you'll learn here is how you can use stories in the form of videos or internal podcasts to transfer tacit knowledge between people on the sales team. There's so much more in this episode, and I really enjoyed picking Paul's brain on all things sales enablement.
Please sit back and enjoy this episode with Paul Butterfield.