#67 - Social Marketing Lessons to Make You a Better Coach with Katie Pariseau Artwork

The Learning Culture Podcast

Join your host Andrew Barry, the Founder and CEO of Curious Lion, as he interviews learning leaders practicing the cultivation of Learning Culture; experts who tease out critical theoretical components of this idea; and shares learning nuggets from real-world experiences, and our own research and writing.By following along, you’ll learn:• How a shared vision sets the tone for a Learning Culture. • How shared assumptions determine our current reality. • How shared stories foster commitment to a Learning Culture. • How shared experiences, or Cohort Learning Experiences to be specific, instill the practice of a Learning Culture.Stay curious, my friends.

All Episodes

The Learning Culture Podcast

#67 - Social Marketing Lessons to Make You a Better Coach with Katie Pariseau

June 09, 2023 • Andrew Barry • Episode 67

Send us a text

This week's episode features Katie Pariseau, the Head of Enablement at TrustRadius. She landed in that role a year and a half ago and brings to it lessons from a career that began in social marketing.

If you've ever heard Don't Mess with Texas, that's social marketing.

Katie worked at an agency whose job is to come up with those kinds of campaigns - advertising that changes behavior for social causes.

She and I spent our conversation exploring the lessons she extracted from her fascinating career. As an intern, she interviewed smokers and litterers, uncovered and addressed unconscious behaviors, and fed her insights to the copywriting and creative teams to devise powerful ad campaigns.

Tune in for a template- and example-filled episode. Katie and I used our time together to apply her career insights to coaching and enabling people.

This was a really fun one for me and I know you'll enjoy it, too. So please sit back, relax, and enjoy my episode with Katie Pariseau.

Katie Pariseau LinkedIn