#70 - How To Win in 2023 with Paul Slack Artwork

The Learning Culture Podcast

Join your host Andrew Barry, the Founder and CEO of Curious Lion, as he interviews learning leaders practicing the cultivation of Learning Culture; experts who tease out critical theoretical components of this idea; and shares learning nuggets from real-world experiences, and our own research and writing.By following along, you’ll learn:• How a shared vision sets the tone for a Learning Culture. • How shared assumptions determine our current reality. • How shared stories foster commitment to a Learning Culture. • How shared experiences, or Cohort Learning Experiences to be specific, instill the practice of a Learning Culture.Stay curious, my friends.

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The Learning Culture Podcast

#70 - How To Win in 2023 with Paul Slack

June 30, 2023 • Andrew Barry • Season 1 • Episode 70

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Paul Slack joins the Learning Culture Podcast this week for an episode on how to succeed in B2B marketing in 2023.

Paul is the CEO of Vende Digital, a digital marketing and demand generation company that works with B2B companies.

For the last several months Paul and I have gone back and forth on LinkedIn. I finally got him on the podcast to share his clear and fresh view on marketing.

Here’s a quick glimpse. There is a correct mindset to adopt when creating content for and interacting with buyers:

The buyer has access to perfect information
They are able to learn what they need on their own
They can make rational decisions

Part 1 of this conversation is about deeply exploring this somewhat counterintuitive approach, as well as exploring the spaces where marketing and sales overlap.

Part 2 (tune in next week) will be all about breaking down the barriers between marketing and sales.

Make sure your pen is full of ink — I furiously took notes during this chat, so I’m sure you’ll find lots of practical takeaways, too.

With that, enjoy this Learning Culture Podcast episode with Paul Slack!

Paul Slack LinkedIn
Andrew Barry LinkedIn