#72 - Jobs To Be Done with Sean Adams Artwork

The Learning Culture Podcast

Join your host Andrew Barry, the Founder and CEO of Curious Lion, as he interviews learning leaders practicing the cultivation of Learning Culture; experts who tease out critical theoretical components of this idea; and shares learning nuggets from real-world experiences, and our own research and writing.By following along, you’ll learn:• How a shared vision sets the tone for a Learning Culture. • How shared assumptions determine our current reality. • How shared stories foster commitment to a Learning Culture. • How shared experiences, or Cohort Learning Experiences to be specific, instill the practice of a Learning Culture.Stay curious, my friends.

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The Learning Culture Podcast

#72 - Jobs To Be Done with Sean Adams

July 14, 2023 • Andrew Barry • Season 1 • Episode 72

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Today’s episode is about the mental friction that holds back a sale, why sellers struggle with it, and Sean Adams’ approach to overcoming it.

Sean is the Head of Sales and Partnerships at Iorad, a platform that helps you create tutorials quickly and easily. He’s also a big part of the enablement and sales community on LinkedIn.

Selling through Sean’s eyes is about understanding circumstances, not features. For sellers who have never truly been in their customers’ shoes, that’s a tall order.

He and his team at Iorad approach that challenge with the Jobs To Be Done framework. This conversation became a practical discussion of how to apply the framework to the sales process.

This is a Learning Culture Podcast bread-and-butter kind of episode.

It’s filled with stories and tactical insights that you can bring into the fold of your work today.

With that, sit back, relax, and enjoy this episode with Sean Adams.

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